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spinals:

Industrial designer Andrew Kim has created a new Coke bottle concept that could significantly change the sodamaker’s footprint. For every 4 bottles currently shipped, the square bottle design could ship 6. This means every shipping container could hold 4,000 more bottles of Coke. Kim also considered that Americans use 2 million plastic bottles every 5 minutes, so he made the bottle itself green. It is  100% plant based, made entirely from sugar cane byproducts. Which is amusing since Coke hasn’t been made from sugar since 1985 (via Jerry James Stone)

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